Thanks for having me! This was fun to write. I'm sure horizontal product marketing will continue to evolve and present new and exciting challenges to dive into in the future!
This was a very good one, Briana. I liked the tactics of keeping an eye on other use cases by using inbound marketing. I can relate. We started to focus on three verticals. Do you think that three verticals are still too much? Should each vertical has its own product marketer and sales team? These are still questions we have in mind.
Thanks for having me! This was fun to write. I'm sure horizontal product marketing will continue to evolve and present new and exciting challenges to dive into in the future!
This was a very good one, Briana. I liked the tactics of keeping an eye on other use cases by using inbound marketing. I can relate. We started to focus on three verticals. Do you think that three verticals are still too much? Should each vertical has its own product marketer and sales team? These are still questions we have in mind.
This is a great one, love this topic Briana!