👉 What's your experience with user onboarding? Have you encountered a product that nailed it from the start?
👉 Do you agree that many teams overlook the crucial connection between marketing and product experiences?
A decade ago, Twitter onboarding was 🤌. New users were asked their interests and shown examples of people to follow. I believe they were encouraged to follow at least 10 so a new user's feed was nice and full from the beginning. What I heard through the grapevine was that the team became obsessed solely with a/b testing and onboarding started to go downhill. It's always important to include qualitative insights (that represent a user's "why?") in addition to quantitative metrics (the "what?")
I would love to get the conversation going!
👉 What's your experience with user onboarding? Have you encountered a product that nailed it from the start?
👉 Do you agree that many teams overlook the crucial connection between marketing and product experiences?
A decade ago, Twitter onboarding was 🤌. New users were asked their interests and shown examples of people to follow. I believe they were encouraged to follow at least 10 so a new user's feed was nice and full from the beginning. What I heard through the grapevine was that the team became obsessed solely with a/b testing and onboarding started to go downhill. It's always important to include qualitative insights (that represent a user's "why?") in addition to quantitative metrics (the "what?")