Some good and bad news…
We decided to close up shop at Olivine, so we could open a taco truck. 🔥
Just kidding…or am I? It’s April 1st. Trust nothing and no one today. ⚔️
Olivine isn’t closing, but we did cook up something zesty for your tastebuds and PMM “skillet” (or do I mean skillset? 😜). Introducing the first-ever PMM guide that comes with a taco truck theme and real recipes.
The 30-60-90 Day PMM Cookbook 🌮🔥
A while ago, we published a crowdsourced article to help PMMs who were new to their role (or wanting to kickstart an existing role). To our surprise, it became a top traffic driver to Olivine’s website.
Given the growth the field of product marketing is seeing, we felt like this topic deserved more attention. So we collaborated with even more product marketing leaders, compiled more resources, and wrapped it all up in a fabulous “cookbook.”
👉Download the 30-60-90 Day PMM Cookbook for free
What’s inside 👀
Here’s a sneak peek:
What product marketing is and how it works within the wider marketing team
Fundamental philosophies, concepts, and tools of product marketing
How to read product marketing job descriptions
First 30 days guide
First 60 days guide
First 90 days guide
From the community: What PMM leaders wish they knew for their first 90 days in a new role
Bonus resources
Secret menu: Mezcal Paloma, Salsa Cilantro, Tacos de Pescado Al Pastor, & more
Jokes aside, here are some snippets from the Cookbook. Highly recommend you download it for full enjoyment. 🌯
1. 🌶️ For every company you apply to, know their flavor of product marketing.
By Rae Lambert
Product marketing through the lens of company type and stage
2. 🍋 Suss out as many red flags as you can during the interview process.
By Mike Greene
Prominent red flags
🚩 Product marketing is not strategic.
🚩 Product management is not involved in the interview process.
🚩 Product management and product marketing aren’t working together.
🚩 Product marketing is the launch machine.
🚩 The scope of the product marketing role gets reduced.
Questions to help you identify red flags when you’re interviewing for a PMM role:
How do product and marketing (or PMM if the department already exists) collaborate to ensure launches are successful?
How did your last product launch go? What were the successes and failures?
How do customer insights get fed back into the product?
Tell me about a time when you had to get buy-in for an initiative or change a course of action at ‘company’?
3. 🍏 From the community: What do you wish you knew for your first 90 days in a new PMM role?
By product marketing leaders
👉Download the 30-60-90 Day PMM Cookbook for free
I know the taco truck idea was a “too good to be true” situation, so we hope you enjoy the free 30-60-90 PMM Cookbook instead. Keep your guard up, it’s April Fool’s!
See you next month 😉
By | Angie Ennamorato, Product Marketing Manager
Angie is a product marketing manager passionate about positioning and messaging, copywriting, and product-led growth. She’s helped 9+ B2B SaaS companies (from early stage to publicly owned) with user activation and adoption, GTM strategies, websites, and more.
Spicy content 👹: Also def saving this for cinco de mayo 😎😎
This is so stunning - we're 100% going to get this published for real. Hope everyone enjoys!